Furniture stores have low overhead and high-profit margins explain why you see so many furniture retail stores. Is this a reason why you want to launch your own online furniture business?
When selling furniture online, the margins can significantly increase, allowing you to run a successful and profitable store in no time.
However, like any other business, it is not that simple to start making money right from the start. Even though the furniture business is a great one to get into since the rewards are high, there are a few things you need to take care of first.
The Untapped Potential of The Furniture Business
A lot of entrepreneurs decide to sell furniture online because it is considered as a necessity. You purchase furniture when you are moving into a new home, when children grow, when they start a family, and etc. It is an ongoing process.
Tables, chairs, desks, couches, and other types of furniture are necessary to lead a normal life. When putting differently, our business doesn’t have to worry about the market or running out of buyers because every person is a potential buyer.
Yes, it is true, the furniture business has a lot of unused potential. Because of this, we can walk you through the steps on how to launch your ecommerce furniture store and start selling furniture online.
3 Steps to Setting Up, Launching and Running Ecommerce Furniture Store
From locating the right wholesalers and suppliers to building and marketing your furniture store, here are the steps you need to take to set up and launch your own furniture business:
Step 1: Find The Right Furniture Supplier/Wholesaler/Dropshipper
The first thing you need to do is decide the type of furniture you are going to sell online. Discuss with potential suppliers and wholesalers who can help you provide you with the product.
One disadvantage of the furniture industry is inventory. It can get a little tricky because we are talking about heavy products and large pieces of inventory. You can’t expect to store your inventory in your home. Instead, you need a storage facility or a warehouse.
Compare the options offered by wholesalers and suppliers. If you are selling vintage unique furniture, that is going to involve looking for random websites, visiting antique stores, and etc.
The search for furniture online delivers lots of results. We recommend you to search based on your preferred product type. When you land on a reputable and reliable supplier, you can purchase multiple products from them.
If you go for dropshipping, keep in mind that your margins may decrease. The good thing is that you won’t have to worry about inventory.
It is important to establish a friendly relationship with the suppliers because you will be buying more from them. When choosing a dropshipper, wholesaler or supplier, you should always establish contact with the person you want to speak to, get samples from them, do your research (look at product quality, reviews, and any detail you can find), arrange conditions on payment and delivery.
Step 2: Build Your Online Store
Today, making a furniture online store is easier than ever. You don’t need coding experience or development degree to build your website.
You can use an ecommerce platform that will provide you with web hosting, marketing features, design tools, and payment gateways to start selling online.
Shopify is one of the best ecommerce solutions for current and future furniture business owners. Shopify has everything you need to build, design, and run your own online furniture website.
Shopify helps you operate your furniture store, gives your customers the ability to purchase your products and decorate their homes from their computers, tablets, and smartphones.
Browse through hundreds of professionally designed and original templates to create your store. Shopify gives you an amazing selection of furniture websites themes to choose from. The modern and eye-catching templates are created by professional designed and are fully customizable meaning you can make any changes you want to accommodate the needs of your business.
Expression, Retina, Vantage, Debut, Empire, Loft, Split, and Atlantic are some of the best Shopify templates for furniture and home decor stores.
Another reason why furniture businesses decide to use Shopify over other platforms is that this platform uses the dropshipping Oberlo plugin.
Go to Shopify theme store, start browsing through the options available, and choose the one you like the most.
Once you find a theme that suits your needs, create your very own Shopify account. There are a few different monthly packages available, the cheapest one costs $29, while the best and most expensive one Shopify Plus costs around $2000/month.
The platform offers a plethora of features and apps to play with.
Step 3: Sell Furniture with Marketing Strategies
Marketing furniture is different than other products.
Even though there are marketing strategies that generally work for any type of business, here are a few tips when launching your furniture store:
- Make an email list and place an email subscription form on your website. You can send newsletters, blog post updates, helpful content to get people coming back to your store.
- Even though furniture doesn’t perform well on social media (when compared to other products) it always depends on your target audience. When making Facebook and Instagram ads, think about the right people.
- Partner with real estate professionals and interior designers to get your products in front of the right customers.
- Use promotions, discounted offers, and coupons to create a customer base. You need to somehow attract customers’ attention and bring them to your store.
Online Furniture Store: Are You Ready to Sell
There is much more to running your own furniture store, however, these are the essentials to get everything in place. The furniture industry is a gold mine and it is time for you to take a piece of the pie. More information about: Furniture Online
So, are you willing to get down to work and make your furniture store a reality?