Web Design

If you are an interior designer you probably understand the relationship between layout, color, functionality in a home, etc.

Take a look at your website. Does your website reflect that relationship? Any successful website should show existing and new clients what you have to offer. For those involved with interior design, the standards are set pretty high.

What does it mean?

Well, as an expert in the visual industry, you need to make sure that all elements of your marketing strategy are visually attractive. If your website is the first introduction to your business and the services you offer, clients want to know that you can make their space look amazing. Your website is where you need to make a first good impression. This means only one thing – web design should be taken seriously.

3 Reasons Why Web Design is Important for Interior Designers

Today, a lot of people use the internet to research solutions, product and services, as well as, the businesses that provide them. Your potential clients are no different.

Whether they come from social media networks (Facebook, Instagram, Pinterest, Twitter, etc.), search engines or referrals from colleagues, visitors should have a positive experience when on your website.

Visitors today want to find what they need as quickly as possible. So if certain features don’t lead them to the information they are looking for, they will leave your website and move on to another.

Aside from promoting your services and providing the necessary information, your website should serve other functions.

Impeccable web design will help you maximize your performance in:

➢ Search Rankings

For those who aren’t familiar with SEO or Search Engine Optimization, it is the process of making sure that online searchers who look for specific keywords in Google are able to find you. Your website and web design should make it easy for search engines like Google and others to index your pages. SEO is a long-term process and that is why all elements in your web design should be properly optimized. Strong SEO from the beginning will make it easier to attract new clients. Moz is a great SEO software to check out. Moz can help you increase rankings, traffic, and visibility in the search results.

➢ Conversions

Every page on your website should be designed with customers in mind. Who are your customers? What do you need to offer them? Where do you want them to go next? If you want them to do to another web page to find out more information, add a link. If you want them to check press or testimonials, make it obvious. If you want them to contact you, make it as simple as possible. By optimizing the pages for specific actions. You will be able to increase the chances that your visitors take those actions. This means increased conversions, more leads, and more revenue for you.

➢ Website Speed

Let me ask you something - What do you do when a website takes 5 minutes to load? Do you wait or do you leave to look for a faster website? You leave and so would do most of your potential customers. Keep in mind that website design should be simple enough to allow pages load quickly. Website speed is a ranking factor in SEO, so a faster website means higher chances of being found by clients. If you want to find out how fast your website loads, use the GTmetrix tool.

What to Consider When Designing Your Website

Online visitors and potential clients start forming an opinion of your business the minute they come to your website. A modern and simple design opens up the possibility of business collaboration and a poor design can exclude that possibility.

If your website doesn’t look good, the rest of your marketing strategy is not important.

Here are a few design tips that will ensure positive user experience and increase the chances of converting them into satisfied customers.

Photos: Your website should give clients an idea of what you can offer them. High-quality photos are necessary.
● Color scheme: Choose a color scheme that combines dark and light, and neutral and bold tones to create a beautiful and unique design.
● Responsive design: By making your website accessible to both desktop and mobile users, you open your business up to a bigger audience.

Strong web design for all interior designers is the best strategy to deliver an enjoyable user experience and demonstrate your skills to create visually attractive spaces.

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